We continue to advance our IP protection efforts with investments in industry-leading technology and expert people. Our annual report shows Amazon’s continued progress in raising the bar within strategic areas critical to brand protection.
Enabling Selling Partners While Stopping Bad ActorsAmazon’s automated technology scans billions of attempted changes to product detail pages daily for signs of potential abuse.
Amazon uses advanced technology and expert human reviewers to verify the identities of potential sellers. Prospective sellers are required to provide a variety of information, such as government-issued photo IDs, taxpayer details, and banking information. In addition to verifying these, Amazon’s systems also analyze numerous data points including behavior signals to detect and prevent risks, and connections to previously detected bad actors. To ensure authenticity of an individual’s identity, we also employ advanced identity detection methods such as, forgery detection, facial recognition, and “liveness detection” technology to quickly verify the authenticity of government-issued identity documents and whether they match the individual applying to sell in our store. We make it straightforward for small businesses to start selling while making it challenging for bad actors to create new selling accounts. Once a seller is already registered, we evaluate risk signals on a daily basis to detect when a seller’s information may have changed. In the event Amazon identifies a potential risk, we promptly initiate an investigation, request additional information if needed, and take appropriate action.
